Before Laos, Markus Peschke was a German civil servant — a career that left him not just unfulfilled, but one in which he saw no future. Years of earlier travel through Southeast Asia, India, and Nepal, paired with an inwardly Buddhist outlook, had already shaped how he saw the world. On his first visit to Luang Prabang in 1996, he recognized real potential in a town centre that had just been named a UNESCO World Heritage Site. With only 40,000 Deutschmarks — roughly $20,000 — he opened Indochina Spirit as a trial: his first restaurant, housed in the historic rosewood building that is now home to Restaurant Gaspard. What began as a short experiment turned into a decision to stay, and from there, things simply took their course.
From there, Markus Peschke went on to found, one by one, several of the region's most respected travel and conservation ventures, always guided by the same conviction: that the true wealth of Laos lies not in luxury, but in its nature, its people, and its authenticity.
Today, he actively runs only Château Orientale and Hideaway-Laos, together with the Sacred Valley — where 25 years of experience finally come together. Every other project in the chronicle below has since been passed on to a trusted successor.
Sustainable luxury — in harmony with nature, culture, and responsibility.
Filmed in 2001, this 30-minute documentary follows Markus on a demanding overland journey through northern Laos: by mountain bike from Luang Prabang to the remote river town of Muang Khua, then back downstream on the Nam Ou by rafting boat — with a stop in the sleepy village of Muang Ngoi — before returning to Luang Prabang. Originally produced in German for ARD television, the film was later sold to a Thai broadcaster and re-dubbed in Thai. The soundtrack has changed, but that's beside the point: what matters is the footage itself — a rare, unrepeatable record of a Laos that, in many places along this route, no longer exists.
Watch on YouTube →I made my first visit to the valley 25 years ago — on a trekking expedition, after hearing about a cave deep in the karst forest. The valley was completely isolated back then, though already marked by agriculture.
Years later, destruction began all around: a road was built past the previously untouched valley — not through it, but close enough to seal its fate. When I then learned that a businessman wanted to blast the beautiful limestone cliffs for cement production, I knew I had to act.
I did everything I could to buy and protect the valley — a step that, honestly, brought me to the brink of financial ruin. But the result was worth it: what is known today as the Sacred Valley Conservation Area is living proof that tourism, conservation, and culture can exist in harmony.
Protecting the Sacred Valley is an ongoing effort, not a finished project. Your contribution goes directly toward:
A short video from Markus on what your contribution protects — and why this work is never really finished.
Watch on YouTube →
Scan with your banking app to donate in USD.
Scan with your banking app to donate in Lao Kip.
Bank: Banque Pour Le Commerce Extérieur Lao Public
Bank Address: Phou Vao Road, Luang Prabang, Lao PDR
Account Name: Mr Markus Peschke
Account Number (USD): 050120100095015001
SWIFT Code: COEBLALA
Please include “Sacred Valley Conservation Fund” as your payment reference — and add “Elephant Fund” if you’d like your donation directed specifically toward elephant care.
Questions? Contact Us →If you leave with only photographs, we have failed.
If you leave with a deeper respect for nature and local culture, we have succeeded.